Nutrition and Performance Drinks - US - April 2017

Nutrition and Performance Drinks - US - April 2017

"Mintel forecasts the nutritional and performance drink category to continue modest growth into 2021. While the category benefits from consumers’ focus on a healthy lifestyle, a wide array of food and drink categories are stepping up the pressure by adding similar functional and health elements. The category may benefit by doubling down on the promise of function, convenience, and advanced nutrition and health benefits."

- Michael Averbook, Food & Drink Analyst

This Report discusses the following key topics:

Competition intensifies in functional, high protein food and drinks
Hectic lifestyles may play role in consumers’ lack of weight control, healthy diet
Baby Boomers aging and packing on the pounds
False function a concern for consumers

TOC available on request

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