Non-chocolate Confectionery - US - May 2018
"Dollar sales of non-chocolate confectionery have increased although year-over-year growth has been slow, as the category struggles with consumer concerns over health. However, the importance of indulgence has prevented decline overall. Growth, albeit slow, is forecast through 2022, with the slowdown due to reduced category participation."
-Beth Bloom, Associate Director - Food & Drink
This Report looks at the following areas:
Sugar limits category participation
Flavor innovation plays strong role in increasing non-chocolate confectionery consumption
Non-chocolate confectionery is most often turned to for snacking
Room for sales growth exists online