The Night Out: Entertaining Out-of-Home - Ireland - November 2016
“The majority of Irish consumers think that nights out of the home are getting too expensive. As such, operators within the night out economy will be increasingly challenged to demonstrate the value that they offer. Introducing unusual and surprising concepts that can showcase their wares in a new light can help them to achieve this and stand out from rivals to ensure that they are one of the places that Irish consumers visit on a night out.”
James Wilson, Research Analyst
This report answers the following questions:
What are Irish consumers doing on a weeknight out?
What are Irish consumers doing on a weekend night out?
Do Irish consumers think nights out of the home are more expensive?