Natural and Organic Personal Care Consumer - US - December 2018
"Natural brands continue to experience growth, albeit in a new direction. Clean beauty is the new green, with consumers looking for beauty products free from specific synthetic ingredients rather than synthetic-free. To expand consumer penetration of these products and advance sales growth, brands are going beyond formulations and making efforts to boost sustainability initiatives and reduce waste."
Alison Gaither, Beauty & Personal Care Analyst
This report will look at the following areas:
Majority of consumers buy mainstream BPC
The natural industry lacks regulation
Clean is the new natural – but what does it mean?
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