Natural and Organic Personal Care Consumer - US - December 2017
Natural brands continue to experience growth, an affirmation of the importance placed on ingredient safety and the role natural and organic personal care (NOPC) products play in an overall wellness lifestyle. To expand consumer penetration of these products and advance sales growth, stakeholders should highlight NOPC products as part of a healthy lifestyle via unique cross-promotions, addressing ingredient safety concerns, while also exploring new methods of differentiation (eg unique formats or packaging).
This report looks at the following areas:
Mainstream brands still have a place in personal care
Select NOPC brands experience growth