Natural and Organic Personal Care Consumer - US - December 2016
"The natural and organic personal care market has grown within natural supermarket channels with many users saying they buy more of these products now than they did one year ago. To increase sales and household penetration, players should work to reduce skepticism evoked by fragmented and confusing claims, and emphasize purchase motivators, ie safety and quality. A focus on simplicity and familiarity continues to resonate with shoppers more than certifications or less familiar claims."
- Jana Vyleta, Health and Personal Care Analyst
This Report discusses the following key topics:
Further regulation could have mixed results for NOPC use Cost and skepticism are barriers to use Position NOPC as part of a healthier lifestyle