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Natural, Organic and Ethical Toiletries - UK - December 2017

Natural, Organic and Ethical Toiletries - UK - December 2017

“Ethical considerations are very closely connected to perceptions of natural/organic, with consumers associating brands with a strong natural/organic positioning as being ethical. Ethics are important to the consumer particularly when using a brand for the first time, highlighting the importance of brands promoting their ethical credentials to win new consumers. There is, however, confusion in both sectors as consumers struggle to understand how natural/organic or ethical a brand is, suggesting that universal ratings in both areas could help dispel confusion.”

- Roshida Khanom, Associate Director BPC

This report will look at the following areas:

Bringing beauty to natural/organic toiletries
Confusion in the sector
Ethical considerations are important to attract new users


TOC available on request

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