The Natural Consumer - US - August 2017
"Interest in natural living is largely driven by consumers’ desire to improve their health and to feel better. While Natural Consumers are committed now and in the future to natural living, they aren’t entirely sure what “natural” means. The perceived high cost of natural products and already favorable perceptions of personal health will prevent some from pursuing a more natural lifestyle."
- Gina Cavato, Lifestyles & Leisure Analyst
This Report looks at the following areas:
Americans aren’t exactly healthy, but they think they are
“Natural” has a different meaning for different people
Living naturally is the trendy thing to do for young adults…for now