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Nappies - China - May 2018

Nappies - China - May 2018

“Consumption premiumisation has further fuelled the market growth and tariff reduction will bring opportunities to international brands and also threat domestic brands. The agreement on nappy choices of mums and dads shows a chance to involve dads into purchasing nappy. Keep investing in high quality products and providing thoughtful service are the key to maintain consumers.”

- Vicky Zhou, Research Analyst

Slight differences between mums and dads

How to retain consumers’ brand loyalty in the industry with relatively high price sensitivity

Threats to local brands

TOC available on request

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