Music Concerts and Festivals - UK - August 2018
“The UK music concert and festivals market continues to grow in value, fuelled by more events, higher ticket prices and a rise in the number of music tourists from overseas. The industry can’t rely on international visitors to keep the market afloat. If music fans begin to cut-back or Brexit negotiations negatively impact music tourism, then it may begin to struggle, especially in an increasingly crowded marketplace.”
– Helen Fricker, Associate Director - Leisure
This report examines the following issues:
Can wearable tech replace cash and cards at music events?
How can music events drive loyalty?