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Music Concerts and Festivals - UK - August 2016

Music Concerts and Festivals - UK - August 2016

"The UK music concerts and festivals industry has continued to grow steadily each year but there is a need for players in the industry to work together to halt the decline of grassroots music venues, otherwise there is a risk that the supply of new and emerging artists, who go on to become the established acts and festival headliners of tomorrow, is going to start drying up.”

– Michael Oliver, Senior Leisure and Media Analyst

This report will cover the following areas:
What are the main opportunities for festivals to increase their revenues?
The music industry needs to help to retain grassroots music venues


OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
The market
Market size and forecast
Figure 1: UK music concerts and festivals market size and forecast, 2011-21
Market drivers
Companies and brands
Market share
Figure 2: Leading music concert and festival operators, ranked by most recent turnover*, 2014/15
Launch activity and innovation
The consumer
More than a third of adults have been to a concert in the past year
Figure 3: Type of music concert visited in the past 12 months, June 2016
Majority go just once or twice a year
Figure 4: Number of music concerts attended in the past 12 months, June 2016
One in five visited a festival in the past year
Figure 5: Music festivals visited in the past 12 months, June 2016
Two thirds of concert and festival tickets bought using digital devices
Figure 6: Method of buying ticket for most recent music concert or festival visited, June 2016
Bringing convenience to festivals is top of fans’ priorities
Figure 7: Interest in potential music concert and festival innovations, June 2016
Viagogo and StubHub are most heard-of secondary resellers
Figure 8: Awareness and usage of secondary ticketing companies, June 2016
Viagogo and StubHub have highest satisfaction levels
Figure 9: Whether people who have used secondary ticketing companies would use their services again, by company used, June 2016
What we think
ISSUES AND INSIGHTS
What are the main opportunities for festivals to increase their revenues?
The facts
The implications
The music industry needs to help to retain grassroots music venues
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Market continues steady trend of growth
Uncertain outlook for 2017
Tickets account for bulk of revenues
Concert ticket sales worth nearly £1 billion alone
Festival ticket sales worth more than £275 million
PRS tariff review still to reach a conclusion
Decline of grassroots music venues threatens entire music industry
MARKET SIZE AND FORECAST
Market continues steady trend of growth
Uncertain outlook for 2017
Figure 10: UK music concerts and festivals market size and forecast, 2011-21
Forecast
Figure 11: Music concerts and festivals, forecast market value, 2011-21
Forecast methodology
MARKET SEGMENTATION
Tickets account for bulk of revenues
Figure 12: UK music concerts and festivals market, by segment, 2011-15
Concert ticket sales worth nearly £1 billion alone
Festival ticket sales worth more than £275 million
Figure 13: Major UK music festivals, 2016
MARKET DRIVERS
PRS tariff review still to reach a conclusion
Brexit devaluation likely to make overseas artists more expensive
Figure 14: Trends in average annual exchange rates, GBP versus US$ and EUR, 2010-16
Decline of grassroots music venues threatens entire music industry
CMA reviews secondary ticketing compliance
Ticket fraud continues to be an issue
Live growth continues to be attractive to artists
Figure 15: Trends in live and recorded music revenues in the UK, 2010-15
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Live Nation consolidates market position
SJM leads the rest
AEG’s challenge fades
Taking music to the people
Cashless payment gradually being refined
Festival introductions…
…and match-ups
MARKET SHARE
Live Nation consolidates market position
SJM leads the rest
Figure 16: Leading music concert and festival operators, ranked by most recent turnover*, 2014/15
LAUNCH ACTIVITY AND INNOVATION
Taking music to the people
Cashless payment gradually being refined
Festival introductions…
…and match-ups
Scope for festivals to improve their image through helping good causes
THE CONSUMER – WHAT YOU NEED TO KNOW
More than a third of adults have been to a concert in the past year
Majority go just once or twice a year
One in five visited a festival in the past year
Two thirds of concert and festival tickets bought using digital devices
Bringing convenience to festivals is top of fans’ priorities
Viagogo and StubHub are most heard-of secondary resellers
Satisfaction is high among users, particularly for buying tickets
Viagogo and StubHub have highest satisfaction levels
MUSIC CONCERT VISITING
More than a third of adults have been to a concert in the past year
A need to refocus on older, more affluent consumers?
Figure 17: Type of music concert visited in the past 12 months, June 2016
Rock and pop fans most insular
Figure 18: Type of music concert visited in the past 12 months, by type of music concert visited in the past 12 months, June 2016
NUMBER OF CONCERTS ATTENDED IN PAST YEAR
Majority go just once or twice a year
Clear division in frequency of visiting by age
Figure 19: Number of music concerts attended in the past 12 months, June 2016
Pop music fans are most casual concert-goers
Figure 20: Number of music concerts attended in the past 12 months, by type of music concert visited in the past 12 months, June 2016
MUSIC FESTIVAL VISITING
One in five say they visited a music festival in the past year
Figure 21: Music festivals visited in the past 12 months, June 2016
Glastonbury and Download most popular choices for one-festival visitors
Figure 22: Music festivals visited in the past 12 months, by number of festivals visited in the past 12 months, June 2016
TICKET BUYING CHANNELS
Two thirds of concert and festival tickets bought using digital devices
Figure 23: Method of buying ticket for most recent music concert or festival visited, June 2016
INTEREST IN POTENTIAL INNOVATIONS
Bringing convenience to festivals is top of fans’ priorities
Partnering with charity has potential to create goodwill towards festivals
In-venue commerce app functionality promises valuable customer data
Figure 24: Interest in potential music concert and festival innovations, June 2016
AWARENESS AND USAGE OF SECONDARY TICKETING COMPANIES
Viagogo and StubHub are most heard-of secondary resellers
StubHub and Viagogo have highest levels of usage
Figure 25: Awareness and usage of secondary ticketing companies, June 2016
Seatwave struggles on awareness, even among frequent concert-goers
Figure 26: Percentage of concert and festival visitors who have heard of secondary ticketing brands, by number of music concerts attended in the past 12 months, June 2016
Seatwave has a more balanced portfolio than rivals
Figure 27: Usage of secondary ticketing companies, by people who have bought or sold tickets through them, June 2016
SATISFACTION WITH SECONDARY TICKETING COMPANIES
Satisfaction is high among users, particularly for buying tickets
Figure 28: Whether people who have used secondary ticketing companies would use their services again, June 2016
Viagogo and StubHub have highest satisfaction levels
Figure 29: Whether people who have used secondary ticketing companies would use their services again, by company used, June 2016
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Abbreviations
Consumer research methodology
APPENDIX – MARKET SIZE AND FORECAST
Figure 30: UK music concerts and festivals, value forecast scenarios, 2016-21
Forecast methodology

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