"The lives of British mothers have changed to a great extent over the past several decades, however marketing has been much slower to catch up to and acknowledge the changing realities of what it means to be a parent in modern Britain. Treating and addressing mothers as a homogenous group doesn't do justice to the complex lives and diversity of experiences of women with children."
– Ina Mitskavets, Senior Consumer and Lifestyles Analyst
This report covers the following areas:
Attracting the interest of today's mums Addressing mums' concerns in marketing and advertising Promoting more realistic parenting images in advertising campaigns