Marketing to Mums - China - December 2016

Marketing to Mums - China - December 2016

“Modern Chinese women are more confident than ever. But when they become mums, their life is no longer the same and they feel somewhat disoriented and helpless. New mums will see the world from a new perspective and learn how to walk the crooked path of motherhood independently. They are not perfect and instead need more understanding and tolerance. ”

–    Alina Ma, Senior Research Analyst

This report will cover the following areas:

Equip the anxious mums to be reassured
Not just a mum, but a unique individual
From baker to breadwinner
Foreign brands still hold a competitive edge?

TOC available on request

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