Movie Theaters - US - December 2018
"Despite increasing competition from new media, there is still consistent interest in movie theaters. Investments in premium formats, foodservice offerings, and loyalty programs are helping to match shifting consumer attitudes and expectations for what a movie theater experience should be. Avid moviegoers are the most likely to adopt these changing norms, as many casual moviegoers are still cemented in traditional perceptions of theaters."
- John Poelking, Leisure & Media Analyst
This Report looks at the following areas:
Grabbing the average moviegoer
Factoring in concessions
Competing with new media
Utilizing movie theater subscriptions
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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