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Motorcycles - UK - December 2017

Motorcycles - UK - December 2017

“Motorcycles have recently seen growing sales after what had been a period of decline. Yet with volumes set to fall in 2017 and market value being hit by the growing presence of low cost manufacturers, the future for the market remains to some extent uncertain. Opportunities exist yet it is up to the industry to grasp them.”

– Neil Mason, Head of Retail Research

This report examines the following issues:

Sales need to be further stimulated
Young adults are an important potential market
Women remain a challenge for the industry

TOC available on request

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