Motorcycles - US - May 2016
"The market for new motorcycle sales is one of great challenge. The industry is also challenged by an aging core group of owners, with those over the age of 55 slowly giving up on motorcycling, and efforts to draw women into the market less effective than the industry might desire."
- Billy Hulkower, Senior Technology Analyst
This report discusses the following key topics:
Motorcycles rarely the primary vehicle
Youngest non-owners have limited experience with motorcycles
Older adults give up motorcycles