Mother and Baby Products Retailing - China - April 2018
“Birth rates are low, and the number of childbearing age mothers continues to decrease. Yet the mother & baby products market continues to grow well, thanks to parents spending more, per capita, on their babies as they seek better quality, safer products. Slowing growth is driving ever-increasing competition in the market, with more retailers competing for a share of this fragmented market. To be successful, retailers must not only convince parents they have wide ranges of good quality products at competitive prices, but also increasingly offer better quality service to parents. Mintel’s survey results show that parents want retailers to focus their service quality on providing better parental advisory services, as well as offering good quality products, with attractive stores and good facilities. This will require retailers to invest in improving customer service, and to offer trusted parenting expertise.”
– Matthew Crabbe – Regional Trends Director, Asia-Pacific
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