Mother and Baby BPC - UK - March 2019

Mother and Baby BPC - UK - March 2019

“In 2018 the babies’ and children’s personal care products, nappies and wipes market fell by 3.4% to £680 million. The trend for naturals in beauty has driven parents to look for similar gentle solutions for their babies, expecting brands and retailers to deliver them with the same quality and convenience they are used to. New baby-related traditions from overseas offer premium gifting opportunities, especially when linked to a wider maternal care regime.”

– Alex Fisher, Senior Beauty Analyst

This report will cover the following areas:

The convenience challenge
There’s something in the water

TOC available on request

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