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Marketing to Moms - US - September 2016

Marketing to Moms - US - September 2016

"Moms today are having their first child later in life and are choosing to have smaller families. Increasing childcare costs and limited benefits for working moms (such as paid maternity leave), are leading more moms to consider staying at home. Ultimately, moms today are proud of their parenting decisions and consider parenting to be a series of personal choices. Many are bucking the notion of being a “perfect mom” and are even proud to acknowledge and embrace their parenting flaws."

- Gina Cavato, Lifestyles & Leisure Analyst

This report discusses the following key topics:

High cost of raising a child, slow wage growth, leading to smaller families
Moms aren’t as likely to value media sources
Self-care is a common challenge among all moms
Moms less confident about their own social lives, having it “all-together”

TOC available on request

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