Mobile Phones - UK - April 2018
“The trend towards full-screen displays and larger screens has seen prices for flagship smartphones grow considerably, motivating many people to keep their smartphones longer. With extended battery life a priority for consumers, incremental updates and minor innovations are proving insufficient in driving regular upgrades. A large proportion of people are buying phones outright to find cheaper, more flexible contracts with network providers. To accommodate this trend in the face of rising flagship smartphone prices, trade-in schemes and upgrade programmes will become increasingly important.”
- Adrian Reynolds, Consumer Technology Analyst
This report will look at the following areas:
Can innovations still entice consumers to upgrade regularly?
Insurance and screen replacement plans gain importance as prices r