Market Research Logo

Mobile Network Providers - US - May 2018

Mobile Network Providers - US - May 2018

Wireless service marketing is challenging given that penetration is virtually universal and that the majority of subscribers are not interested in changing service. With limited opportunities for adding new subscribers and difficulty in poaching existing ones, focusing on increasing average revenue per user (ARPU) through new features is likely to be a chief thrust for the industry looking forward.

This report looks at the following issues:

No easy way out of mass advertising across traditional and digital
Prepaid places lid on pricing
Churn rates dauntingly low


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report