Mobile Network Providers - US - May 2018
Wireless service marketing is challenging given that penetration is virtually universal and that the majority of subscribers are not interested in changing service. With limited opportunities for adding new subscribers and difficulty in poaching existing ones, focusing on increasing average revenue per user (ARPU) through new features is likely to be a chief thrust for the industry looking forward.
This report looks at the following issues:
No easy way out of mass advertising across traditional and digital
Prepaid places lid on pricing
Churn rates dauntingly low