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Mobile Gaming - UK - October 2018

Mobile Gaming - UK - October 2018

“Although it is possible that the app store model will face disruption from developers choosing to offer their products outside of established stores, revenue from games is expected to show strong growth and remain the dominant app category on mobile. In-game purchasing has remained an effective monetisation method, and has been boosted by the effective use of in-game currencies, loot boxes, and cosmetic items to craft a perception of value for these digital items.”

– Andrew Moss, Consumer Technology Analyst

This Report looks at the following areas:

Will more games choose to bypass the Play Store?
The effect of cross-play and cross-progress
Do purchasable cosmetic items translate from core gaming platforms to mobile?


TOC available on request

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