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Mobile Device Apps - UK - October 2016

Mobile Device Apps - UK - October 2016

“The initial spike in downloads is now being followed by a phase in which consumers are focusing on fewer apps but rely on these more heavily, fostering both usage and monetisation. The introduction of chatbots will further facilitate this re-bundling of different services and information in a single multifunctional location/platform, such as a messaging app, thus streamlining mobile activities and in-app transactions.”

– Sara Ballaben, Senior Technology Analyst

This report discusses the following key topics:

Fostering monetisation
Adapting to the maturity of the UK’s app market

TOC available on request

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