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Mobile Device Apps - UK - November 2017

TOC available on request

Mobile Device Apps - UK - November 2017

“Software and hardware innovation is creating new ways the consumer can engage with mobile apps. In particular, apps are increasingly able to link virtual behaviour with the physical environment. This will lead to new opportunities for people to interact with services and brands, and opportunities for market players to monetise these interactions using sponsorships and real-world partnerships.”

– Andrew Moss, Technology Analyst

This Report looks at the following areas:

App innovation led by digital assistants, augmented reality, and artificial intelligence
Opportunities for monetisation


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