Mobile Banking - US - September 2016
"Consumers increasingly use their mobile devices – especially their phones – to manage every aspect of their lives. However, this reliance has not transferred completely to banking. This Report will examine some of the reasons why this is so and the steps financial institutions can take to increase interest, and ultimately, usage in mobile banking apps. Especially as online-only banks make inroads into the market, traditional banks need to develop apps that can help them compete for the younger and multicultural customers who are most tethered to their mobile devices."
- Robyn Kaiserman, Senior Financial Services Analyst
This report discusses the following key topics:
Security is still a major concern
Half of those who tried a mobile app don’t understand it
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