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Marketing to Mintropolitans - China - June 2017

Marketing to Mintropolitans - China - June 2017

“Despite their strong self-confidence and positive attitude towards future, Mintropolitans are more emotionally stressed than the rest of consumers. They acknowledge the importance of purchasing ethical brands, but the underlying reason is less of an altruistic act but more about self-protection from increasing pollutions.”

– Alina Ma, Senior Research Analyst

This Report discusses the following key topics:

Time for promoting “no waste” 
The notion of transparency needs to kick in
Desire to enhance personal productivity
The growing power and potential of Chinese brands


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