Marketing to Millennials - US - May 2016
"Although this generational group spans nearly two decades, making it hard to understand what a “typical” Millennial looks like, hallmarks of this group include their support of social change, and changing family dynamics; their penchant for selective spending in which they will scrimp in some areas only to splurge on others; and their reliance on technology countered by an equally compelling desire to “switch-off.”"
Dana Macke, Senior Analyst – Lifestyles & Leisure
This report looks at the following areas:
Liberal leaning Millennials are tolerant – To a point
Millennial self-perceptions misaligned with how they feel others view them
Popular culture garners popular interest, but food trends are followed by fans
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