Marketing to Millennials - US - May 2016
"Although this generational group spans nearly two decades, making it hard to understand what a “typical” Millennial looks like, hallmarks of this group include their support of social change, and changing family dynamics; their penchant for selective spending in which they will scrimp in some areas only to splurge on others; and their reliance on technology countered by an equally compelling desire to “switch-off.”"
Dana Macke, Senior Analyst – Lifestyles & Leisure
This report looks at the following areas:
Liberal leaning Millennials are tolerant – To a point
Millennial self-perceptions misaligned with how they feel others view them
Popular culture garners popular interest, but food trends are followed by fans
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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