Marketing to Millennials - US - June 2019
"There are currently about 80 million Millennial consumers aged 25-42 in the US. Finances top their list of concerns and many are working to pay off student loans and credit card debt. Nevertheless, they are reaching the milestones of adulthood; most are married, the majority have children and many now own single family homes."
Kristen Boesel - Senior Lifestyles & Leisure Analyst
This report looks at the following areas:
Most no longer in their 20s, but many not quite adults
Concerned about their financial future
A more progressive mindset with an Entrepreneurial Spirit
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