Marketing to Millennials - US - June 20170 "The Millennial generation is aged 23-40 in 2017, with many on the precipice of major life decisions. As this generation contemplates buying a home, getting married, and having children, these lifestyle changes will likely have them reconsidering their purchase habits. At this stage, Millennials provide fertile ground for marketers looking to win over new customers."
- Dana Macke, Senior Lifestyles and Leisure Analyst
This report will cover the following areas:
Sharing economy is still niche – even among Millennials Millennials are confident, but not experts Millennials more optimistic about issues within their sphere of influence