Millennial Dads - US - August 2017
"There are an estimated 22 million Millennial dads in the US, aged 23-40. The majority of this population has kids under the age of 12, although a growing number are seeing their kids enter their tween/teen years. As this young group becomes fathers, they are taking a different path than the generations before them, balancing their desire to provide for the household with their desire to spend quality time with their families."
- Dana Macke, Senior Lifestyles and Leisure Analyst
This report will look at the following areas:
Parenting partner is the #1 resource for Millennial dads
For dads, kids come first and chores are a distant second
Millennial dads want to have their cake, and eat it too