Millennial Dads - US - August 2017
"There are an estimated 22 million Millennial dads in the US, aged 23-40. The majority of this population has kids under the age of 12, although a growing number are seeing their kids enter their tween/teen years. As this young group becomes fathers, they are taking a different path than the generations before them, balancing their desire to provide for the household with their desire to spend quality time with their families."
- Dana Macke, Senior Lifestyles and Leisure Analyst
This report will look at the following areas:
Parenting partner is the #1 resource for Millennial dads
For dads, kids come first and chores are a distant second
Millennial dads want to have their cake, and eat it too
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook