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The Millennial Beauty Consumer - US - June 2019

The Millennial Beauty Consumer - US - June 2019

"Millennial women show various levels of engagement, spending a consistent amount of time on their beauty routines and shopping for products. Older Millennials over index for interest in clean beauty products, while Younger Millennials follow a similar pattern compared to Gen Zs. It is important for brands to consider the wide age range of this generation, as they approach the category differently."

- Shannon Romanowski, Director of Research

This Report looks at the following areas:


The Millennial generation is large

Millennial beauty routines are varied

Millennials are not as interested in natural ingredients as Gen Zs

Millennials choose clean

Millennial engagement remains largely the same

Millennials go bold


TOC available on request

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