Middle Adulthood and Health - US - December 2017
Middle aged adults (aged 45-64) make up an important, yet often overlooked, portion of the US population, and by 2022 will account for 24% of the total US population. Today’s middle agers focus on improving their adherence to healthy behaviors, remain dedicated to the essentials of health management, and pay minimal attention to health fads. There’s a tipping point for health issues in middle age, which influences health attitudes and behaviors. Still, middle aged adults are engaged in their wellbeing in preparation for the impact of aging, which is generating positive health perceptions for most.
This report looks at the following areas:
Overly positive health perceptions could be a barrier
Weight gain and control is problematic in middle age
Middle agers struggle to find balance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook