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Men's and Women's Beauty and Grooming Routines - UK - February 2017

Men's and Women's Beauty and Grooming Routines - UK - February 2017

“Appearance is so crucial to confidence that today’s adults aim to conduct the vast majority of their beauty and grooming tasks before facing the day ahead. However, busy lifestyles are taking their toll, which could spell trouble for products that require a greater level of time commitment. Harnessing the potential of the evening routine is crucial, and a focus on beauty routines and rituals as a means to de-stress and relax could appeal to the busy consumer.”

– Lucy Cornford, Category Director – Beauty & Personal Care

This Report discusses the following key topics:

Engaging, and keeping men engaged
Beauty as a de-stressing opportunity


TOC available on request

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