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Marketing to Men - UK - February 2017

Marketing to Men - UK - February 2017

“Marketing aimed at men continues to be heavily focused on high-achieving sportsmen and well-groomed male models, offering the brands behind them little differentiation in the minds of those they are targeting. This paves the way for brands to take a different approach in their campaigns, such as featuring role models that tap into men’s strong belief in equality and family.”

– Jack Duckett, Research Analyst

This Report discusses the following key topics:

Men as champions for gender equality
Focusing on ‘real’ male role models

TOC available on request

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