Men's Personal Care - US - November 2017
The men’s personal care industry is projected to reach $4.4 billion in 2017, a 1.1% increase from 2016. While many men have a functional view of the category, they still show interest in specialized claims, added benefits, and premium products as they seek to achieve a handsome, healthy appearance. To maximize sales growth potential, stakeholders should target men aged 35-44 who are most invested in the category and are less price sensitive than other age groups.
This report examines the following issues:
Healthy lifestyles, less-is-more approach could limit need for personal care
Men use fewer personal care products as they age, less willing to spend
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