Men's Facial Skincare - UK - May 2016

Men's Facial Skincare - UK - May 2016

“Sales growth has slowed in the male facial skincare market, challenged by both recruitment issues and the impact of fashion trends. The core demographic of 16-24-year-olds is declining in number and older men remain apprehensive of using facial skincare products. Male facial hair is now a mainstream trend and is limiting use of products, such as moisturiser, due to the smaller area of visible skin and fewer experiences of dry skin caused by shaving.”

– Charlotte Libby, Senior Beauty Analyst

This report discusses the following key topics:

Expanding the male facial skincare routine
Impact of the beard trend

TOC available on request

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