Men's Facial Skincare - UK - June 2017

Men's Facial Skincare - UK - June 2017

“The men’s facial skincare category shows evidence of having reached its peak, with a plateau in value in 2016 and an estimated decline in 2017. With NPD falling, there is little to entice new users to enter the sector, whilst low usage frequency amongst existing users is further stifling the value of the category.”

– Roshida Khanom, Associate Director BPC

This Report discusses the following key topics:

Retailers are not engaging men
Men are sticking to simple skincare regimens
Disinterest could be driven by confidence

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook