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Men's Facial Skincare - UK - July 2018

Men's Facial Skincare - UK - July 2018

“The market decline continues as men shrink their skincare regimes. While they look to brands they know to give them affordable options and educate them, big manufacturers are concentrated elsewhere – leaving smaller male-specific brands room to flourish. The advertising narrative needs to appeal to new priorities among men, while innovation can benefit from a health focus, combined with on-shelf simplicity.”

- Alex Fisher, Senior Beauty Analyst

This Report looks at the following areas:

Beards drive involvement
Budget concerns
Men left in the dark

TOC available on request

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