Men's Clothing - US - April 2018
"Men have endless options as to where they can shop, which might only lead to more decision-making issues. Since most men are strategic shoppers, many are likely choosing to buy clothes wherever makes the most sense, whether motivated by price or convenience or ability to fulfill other shopping needs, either for themselves or others. This abundance of options could lead to trouble with decision making, and many men, even those who enjoy clothes shopping, are open to guidance. Retailers that offer a unique and personalized way of narrowing choices could distinguish themselves against competitors and connect with male shoppers."
- Alexis DeSalva, Retail & Apparel Analyst
This Report looks at the following areas:
The market is crowded
An abundance of options results in less retailer loyalty