Men's Attitudes towards Haircare and Skincare - UK - September 2019

Men's Attitudes towards Haircare and Skincare - UK - September 2019

“Although men are engaged in their beauty and grooming routines and show high purchase of hair and skincare products, brands and retailers are still not capitalising on male interest in these categories. Despite high interest in male brands, mass-market retailers continue to have limited availability of male-specific lines. Men turn to their peers for inspiration for their hair and skincare, suggesting that brands and retailers can do more to encourage conversation, whilst the relatively low influence of social media bloggers/vloggers highlights opportunities for brands to position themselves as the experts in men’s hair and skincare.”

– Roshida Khanom, Category Director – BPC

This report examines the following issues:

Male brands should reassert their expertise
Retailer engagement can take the focus from price


TOC available on request

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