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Marine Tourism - September 2015

Marine Tourism - September 2015

"Tourism that is centred on the marine environment, chiefly in the form of rest and relaxation beach holidays, is the staple and most popular product area of the tourism industry. A measure of the sector’s popularity can be gained from the saying “going to the beach”, which has become synonymous among the travelling public with leisure time and holidaying, while in terms of its importance to the tourism industry, it would be fair to opine that in any coastal nation with a noteworthy tourism industry, a significant proportion of that economy will be based on marine tourism."

- Jessica Kelly, Senior Tourism Analyst


INTRODUCTION
DATA SOURCES
OVERVIEW
DEFINITIONS OF MARINE TOURISM
A non-coastally inclusive definition
Coastally inclusive definitions
International Coastal and Marine Tourism Society (ICMTS)
Scotland’s Strategic Framework for Marine Tourism
KEY THREATS AND ISSUES
Over-development
Pollution
Plastic
Plastic pollutants in the food chain
Locals being out-priced
Climate change
Habitat destruction
KEY ASSOCIATED TOURISM SECTORS
Cultural tourism
The Guggenheim Effect
Ecotourism
Whale and dolphin watching
Food tourism
Wales’ Food Tourism Action Plan
Music tourism
Wellness tourism
MARINE TOURISM ECONOMIES
THE GLOBAL MARINE TOURISM ECONOMY
GOA, INDIA
Tourist arrivals
Figure 1: Tourist arrivals to Goa, India, 2003-16
The international arrivals market
Figure 2: Tourist arrivals to Goa, by month, 2014
Figure 3: Top 20 nationalities of foreign tourist arrivals to Goa, 2012-14
The Russian market
Figure 4: International arrivals by charter flight to Goa, during season, 2002-03 to 2015-16
THE MALDIVES
Earnings from tourism
Figure 5: Tourism contribution to GDP, the Maldives, 2009-16
The resort-based model
International tourist arrivals
Figure 6: International tourist arrivals to the Maldives, 2003-16
A decline pattern in the last quarter/beginning of the year
Figure 7: Monthly arrivals to the Maldives, 2009-16
China driving the decline pattern
Figure 8: Monthly arrivals from China to the Maldives, 2009-16
ENGLAND
A shrinking domestic market
Figure 9: Domestic trips to the seaside in England, 2010-16
The south-west
Trips and spending trends in the south-west
Figure 10: Overnight trips to England’s south-west region, 2010-16
Foreign visitors to the English seaside
Figure 11: Visits by international tourists, selected regions with significant marine tourism sectors, UK, 2012 . 26
Growth in the inbound visitors’ market
Figure 12: Inbound visits & spending, UK, 2003-16
Spending by international visitors
MARKET STRATEGISATION IN MARINE TOURISM
GOVERNANCE AND POLICIES
Case study: Scotland’s Strategy for Marine Tourism
Setting out the market for Scottish marine tourism
Achieving the aims of the strategy
Providing Authentic Experiences
Figure 13: Strategy key actions to achieve under the Providing Authentic Experiences theme, by 2020
Improving the Customer Journey
Figure 14: Strategy key actions to achieve under the Improving the Customer Journey theme, by 2020
Building our Capabilities
Figure 15: Strategy key actions to achieve under the Building our Capabilities theme, by 2020
The Scottish Marine Tourism Development Group
Industry insight
Interview with Simon Limb, CEO, British Marine Federation-Scotland
CONSUMER-DRIVEN STRATEGIES
Process simplification
Package holidays
All-inclusives and cruising
Low price, high quality
Sustainable marine tourism
Industry insight
Interview with Manda Brookman, director, CoaST (Cornwall Sustainable Tourism Project)
BABY BOOMERS AND THE MARINE-TOURISM MARKET
Baby Boomers’ desire to travel
Financial constraints in some segments
Baby Boomer differentiation
Wealthy Baby Boomers
Single over-55s
Retired Baby Boomers
Working Baby Boomers
Figure 16: Holiday plans for the coming year, UK over-55s, February 2012
MILLENNIALS AND THE MARINE-TOURISM MARKET
A typical Millennial profile set
Millennial travel motives
Millennial differentiation
Millennial tribes
Marriott Hotels’ Millennial tribes typology
Millennial marine tourism travel preferences and opportunities
Food tourism
Millennial quality/price disparity seeking
Immediacy
Gregarious by nature
Experiential travellers
WHAT NEXT?
IMPROVING SUSTAINABILITY IN SNORKELLING
INCREASED GAZETTEMENT OF MPAS
Aichi Biodiversity Target 11
LOCAL SOURCING
Cyprus Breakfast
MARINE TOURISM POLICY AREAS
Marine tourism safety
Prioritisation of plastic litter problem
Strategic direction of the marine tourism sector
SUSTAINABILITY IN THE MARINE-MUSIC TOURISM ASSOCIATION
INDEX TO TRAVEL & TOURISM ANALYST
Index grouped by geographic area
INDEX TO TTI DESTINATION REPORTS
Country reports
City reports
SPECIAL REPORTS INDEX
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015

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