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Managing a Healthy Lifestyle - UK - November 2018

Managing a Healthy Lifestyle - UK - November 2018

“There are a number of obstacles in the path of holistically healthy lifestyles, with the most commonly cited barriers being lack of motivation, lack of time and expense. Encouragingly consumers are very open to guidance and advice, helping them to cut through the all the noise around health and steering them towards healthier choices.”

– Emma Clifford, Associate Director, UK Food and Drink Research

This report examines the following issues:

Scope for brands to back family-oriented healthy activities
Big opportunities for food brands to align themselves with emotional benefits
More information on long-term health implications can boost motivation among the younger generation

TOC available on request

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