Market Research Logo

Malaysia Outbound - November 2015

Malaysia Outbound - November 2015

“Malaysian outbound travellers are value-seekers; they are always on the lookout for deals. They do not travel as extensively as their richer Singaporean neighbours, but this is a market with a lot of room for growth. Malaysia is being steered to become a high-income economy, and the number of middle-class consumers is forecast to increase, underscoring the immense potential this emerging market has.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

What is the current size of Malaysia’s outbound tourism market?
What are the future growth predictions for Malaysia’s outbound tourism market?
What are the macro-economic and industry factors shaping dynamic growth in Malaysia’s outbound market?
How are the infiltration of digital technology and low-cost carriers (LCCs) transforming Malaysia’s outbound market potential?
Who is the Malaysian outbound traveller?


INTRODUCTION
DATA SOURCES
MARKET DRIVERS
POPULATION
Figure 1: Mid-year population of Malaysia, 1950-2050
Figure 2: Mid-year population of Malaysia, by gender & age groups, 2015 & 2050
ECONOMY
Figure 3: Key economic indicators for Malaysia, 2008-15
EXCHANGE RATES
Figure 4: Exchange rate between the Malaysian Ringgit & selected major currencies, 2008-14
TOURISM BALANCE
Figure 5: Tourism balance of Malaysia, 2008-14
OUTBOUND TOURISM
ARRIVALS
Figure 6: Outbound arrivals from Malaysia, 2008-15
DESTINATIONS
Figure 7: Outbound arrivals from Malaysia, by selected destinations, 2008-14
MARKET CHARACTERISTICS
PRE-BOOKING BEHAVIOUR AND BOOKING METHODS
DEMOGRAPHICS
PURPOSE OF VISIT
EXPENDITURE
LENGTH OF STAY
SEASONALITY
TRANSPORT
AIR
Airports
International traffic
Figure 8: International terminal passengers in Malaysia, 2008-14
Airlines
Figure 9: International airlines with more than a 1% share at KLIA, 2014
ROAD
RAIL
SEA
ACCOMMODATION
TOUR OPERATORS AND TRAVEL AGENCIES
WHAT NEXT?
Figure 10: Forecast outbound traffic from Malaysia, 2015-25
INDEX TO TRAVEL & TOURISM ANALYST
Index grouped by geographic area
INDEX TO TTI DESTINATION REPORTS
Country reports
SPECIAL REPORTS INDEX
2003
2004
2005
2006

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report