"Innovation in the category and a healthy housing market has led to continued sales momentum in major household appliances. Mid-range brands have the highest current ownership among respondents, while higher-end brands have elevated ownership among young adults and higher earners. Replacement is the leading driver for appliance purchases, but appliances that offer better efficiency, performance, and productivity are driving purchase interest. Opportunities to drive replacement and sales growth are possible through improvements to energy efficiency and productivity features."
- Stephen Brown, Research Analyst
This Report discusses the following key topics:
Decline in households with children can dampen spending on new appliances Low interest in major appliances with connectivity features