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The Magazine Reader - US - July 2018

The Magazine Reader - US - July 2018

"The plight of print publications in the 21st century has been much publicized, and remains ongoing. Total print and digital copies sold fell from 2010-17, and as a result, ad sales have fallen. However, there remain bright spots for the industry, including the successful emergence of digital brands that offer a variety of content online."

- Billy Hulkower, Senior Technology Analyst

This Report looks at the following areas:

Declining audience
Double digit declines in ad sales 2017-18
Massive competition for digital ad dollars
Samples and discounts spark subscriptions
Combining the right demographics with titles advance digital subscriptions
Top ad responses in media
Nearly half of adults engage with magazines’ digital properties


TOC available on request

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