Made to Order Smoothies - US - April 2019

Made to Order Smoothies - US - April 2019

"Smoothies are a healthy menu item staple, and their popularity is continuing to grow. With more smoothie choices than ever for consumers to choose from, operators must target specific occasions and offer ingredients with strong functional claims to stand out from competitors, including retail. Moving beyond a one-size-fits-all approach and allowing for customization of smoothie ingredients is also a significant opportunity for operators to appeal to consumers’ unique lifestyle needs."

- Hannah Spencer, Foodservice Analyst

This Report looks at the following areas:

MTO smoothie purchases remain low among older generations
High sugar content, calories, and cost are significant barriers
MTO smoothie consumption is on the rise
Functional ingredients appeal to Millennials

TOC available on request

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