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Made to Order Smoothies - US - April 2017

Made to Order Smoothies - US - April 2017

"Within the smoothie category, certain legacy elements remain a key area of focus for consumers, such as a focus on fruit and traditional bases like yogurt and dairy milk. However, functional health trends in the beverage space are driving the category forward and creating new areas of opportunity. The variety and convenience of made to order smoothies is also a key area of opportunity for competing with the home kitchen."Diana Kelter, Foodservice Analyst

This report looks at the following areas:

Shakes and juice remain key areas of competition
Consumers don't think of non-dairy milk as being a premium offer


TOC available on request

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