Luxury Travel - UK - November 2018
“With more brands entering the luxury travel market, it becomes even more important for luxury travel brands to claim their position, differentiate from their competitors and increase brand loyalty. Offering flexibility, personal advice and good deals is key to achieving this.
However, companies will need to go further in order to win the battle, by helping travellers to find an experience that teaches them something new, providing them with a memory that they will carry with them for a lifetime and a story that they will share with many others.”
– Marloes de Vries, Travel Analyst
This report examines the following issues:
Social media becomes more powerful in the customer journey
Travel expertise comes back in to fashion
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