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Luxury Retailing - China - September 2016

Luxury Retailing - China - September 2016

“Consumer attitudes to luxury brands have changed recently as the market has recovered growth, if at a slower pace than before. Attitudes are increasingly focused on experiences rather than only things, and increasingly diverse consumers are choosing from a much wider range of brands. Luxury retailers have to adapt to growing consumer diversity by getting to know their potential and existing customers better, adapting their brands to suit changing consumer needs. This also means adapting retail channels to include overseas and online shopping habits. Future market growth should remain strong, but competition will increase, making it ever harder to luxury brands to remain front-of-mind.”

– Matthew Crabbe, Director of Research, Asia-Pacific

This report looks at the following areas:

The travel effect
The online experience
Persuading the doubters
A new breed of luxury

TOC available on request

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