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Luxury Holidays - China - June 2018

Luxury Holidays - China - June 2018

“Novel experiences are more valued than luxury ones among wealthy Chinese travellers. Therefore, unique local experiences are the key differentiator of a travel product to pique consumer interest. In terms of ways of travel, customised tours can be the future growth point as it caters to the rising need of personalisation while adding professional knowledge of travel agencies.”

– Summer Chen, Senior Research Analyst

This report examines the following issues:

Unique local experiences are the key to differentiate
Potential for niche destinations
Customised tours catering to specific needs

TOC available on request

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